do things that don’t scale

Sweat Tracker started offering training plans to our beta testers on 8/5. After several weeks, one of them casually mentioned how much they were enjoying the program, but noted that we couldn’t possibly provide this level of attention to the whole world.

First, let me say thank you for the compliment!

And second, let me point to this recent blog post by Paul Graham:
http://paulgraham.com/ds.html

A key excerpt is:

You should take extraordinary measures not just to acquire users, but also to make them happy. […] Your first users should feel that signing up with you was one of the best choices they ever made. And you in turn should be racking your brains to think of new ways to delight them.

It seems that we are doing exactly what we should be doing 🙂

We love, love, love our beta testers! They are so dedicated and supportive and they are adding so much value to the final product.

The training plan offering is the most rewarding thing that I have done since starting this venture. I love getting special requests, tweaking training plans, and reading the details of everyone’s daily run! I feel very connected to this group and I want everyone to succeed at their goals.

As a company, we are learning how the plans work, how they should work, and how the people who use them work too. For such a small sample size, we are seeing a wide range of communication styles and we are fine tuning the product to accommodate the specific needs of our users.

Keep training!

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